Personal Instagram Page to a Brand

Are you a person who has a banging personal page, might we even call you an influencer? But you’re wanting to step away from your personal page and become a brand or start a company

Are you a person who has a banging personal page, might we even call you an influencer? But you’re wanting to step away from your personal page and become a brand or start a company. But as you’re trying to integrate your offering, people are still loving your cute dog pictures more? This is how I started, I leveraged off my personal page and started my business account, but you oaks like Malachite and me more than my work, so it’s a hard transition at times.

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Talk about what you’re passionate about – we want people to care about the creator as much as we want people to care about our content as we are more than our output.

Here are some tips for merging

You have an opportunity to combine your two accounts. Start sharing on your personal account, start talking about what you’re passionate about, share your why – give little hints as to what your offer is going to be. You need to mix your life and your new business on your personal account so that your people can start to connect the dots that you’re really passionate or an expert about something. Remember we want people to care about the creator as much as we want people to care about our content as we are more than our output.

But maybe you can manage two accounts, (that’s a hard no from me) a personal and a business then you can keep the two separate. If you can’t that’s a signifier that it’s time to combine forces. Have a warm-out session so people can start to understand you’re moving. Choose the account that has the most reach and focus your attention there

. When doing this think of 5 categories, pillars of your brand. And only one of these pillars is what you sell. The other 4, are what make up your brand personality, these help you with your unique selling point, and connect and relate and engage with. These can change, they’re often things that you’re passionate about as a brand or a person. It gives you a theme as to what to talk about, and how to show up in alignment with brand messaging and with what your consumers want from you. It also helps you create content that’s aligned and relevant – it’s giving people a reason to follow you, even if maybe your selling point isn’t what they need.

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